Tuesday 14th May 2024
EXHIBITOR MANUAL
Sponsorship Opportunities
Torque-Expo Telford offers a variety of sponsorship opportunities, in order for exhibitors to benefit from a high profile presence at this exciting industry event.
Sponsorship provides an opportunity to communicate specific messages to the visitors, build up your brand image and increase awareness of your company, products and services.
Show Guide Advertising
Every visitor to Torque-Expo will be given a Showguide with full listings and contact details of every exhibitor. This provides a long-lasting reference tool following the event, therefore advertising ensures you can continuously build brand awareness to new potential customers long after the show has finished. Cover and premium positions allocated on a first come first served basis.
Visitor Registration
Sponsor the Visitor Registration and your company logo is seen by everyone who pre-registers, registers on the day, and is included on every visitor badge. This ensures that your company name is the first and last thing visitors see at Fleet Show. The sponsors logo will also be included on any visitor pre-registration emails to Torque’s database. Sponsors will also be able to display pop-up promotional material at the main visitor entrance to the show. A fantastic branding opportunity available for a maximum of three companies.
Email Campaigns
Targeted email broadcasts allow you to communicate specific messages to new potential customers in the build up to Torque-Expo, whether this is for any new products or services, or a general corporate campaign. Promoting your presence in advance of the event will also encourage potential customers to visit you at the show.
Torque-Expo website
Most visitors will use the website to register, plan their visit, look for news, products, see the latest feature areas and arrange appointments with exhibitors. Visitors will also regularly refer to the website to look for new information. Banner advertising online will enhance your visitor exposure.
Promotional items
Carrier bags
One of the top onsite branding opportunities. The bags are available to every visitor at the show entrance on arrival. The event bags are useful for collecting literature, free to take away at the end of the day, and provide a long-term way to build brand exposure after the show. As sponsor, you would also be welcome to include an insert/brochure.
Lanyards
Exclusive sponsorship of the badge lanyards is an ideal way of promoting your brand to all visitors, offering clear visibility throughout the day as visitors are networking with exhibitors.
Show signage
A brilliant opportunity for exhibitors to have their logo, stand number and strap line featured on the directional boards positioned around the venue.
The sponsor(s) will also have their stand and listing highlighted.
If you require further information or are interested in any of the sponsorship opportunities mentioned above, please email The Torque Expo Team on [email protected]
Car Parking Sponsor
More info to follow.
Breakfast Sponsor
All visitors to Torque-Expo before 10.15am will be provided with a complimentary tea/coffee and bacon sandwich on arrival. Visitors are to collect the voucher from the sponsor at the entrance to the catering area, so this offers a great opportunity for networking and relationship building.
Technology Zone / Networking Area
Comfortable seating area available for visitors to recharge electrical items, answer emails and calls whilst meeting people. This area could also be used for exhibitors and visitors to hold face-to-face client meetings.
Seminars Sponsor
- High profile branding opportunity to benefit from coverage before, during and after the event
- All pre-registered visitors will receive an email before the show with the full seminar programme. This email will include the sponsor’s branding and tagline ie. ‘In association with Sponsor’.
- The seminars will take place within the main show hall, branding opportunities are available behind the speakers. Sponsor welcome to provide any branded pads, pens, or other items to be displayed on the tables/chairs for attendees. Two literature racks available for the sponsor to display promotional literature.
- Any signage for the seminars to be displayed within the venue will include the sponsor’s logo.
- Seminar programme in the Show Guide, with sponsor branding against it. The Show Guide will be handed out to all visitors at the main entrance. A ‘With the sponsor’ feature in the Show Guide – a page of content introducing the seminars, and sponsor’s viewpoint of relevant industry issues/ thought leadership opportunity. Approx. 500 words and several high-resolution images
- Seminar coverage after the event over a spread in the June issue of Torque Magazine, this will include sponsor’s logos.
- Website branding on torque-expo.com before and after the event, with a link to the seminars. This will also include a link through to the sponsor’s website.
- HTML promotional email to send to Torque database as well as for the sponsor to distribute externally to your own database.
Networking Evening Partnership Package
- Sponsor logo on print advertisements in Torque Magazine and any external promotions from now until May.
- Sponsor logo on email campaigns to Torque-Expo visitor database inviting attendees to the evening.
- HTML format invitation prepared by Torque for the sponsor to send out to its database inviting them to attend the evening.
- 10 free tickets for sponsors VIP guests.
- All social media coverage for Torque Networking Evening will mention the sponsor
- Sponsors logo on printed invitations and e-tickets to Torque database.
- Logo to be included on post-event email campaign thanking attendees for joining the evening.
- Post-event coverage and images to be featured in the June issue of Torque Magazine
- MPU advert for one month in the build up to Torque-Expo.
- Editorial article on Torque-Expo.com and a highlight story on Torque electronic newsletter.
- ‘About The Sponsor’ 300-word company profile featured on Torque-Expo.com under the Networking Evening page, with live links through to your own website.
- Sponsor’s pull-up promotional displays within prominent positions in the venue.
- All Torque’s signage to be displayed within prominent positions in the venue will include sponsor branding.
- Non-exclusive opportunity for non-competing companies.
Torque will provide the sponsor with a list of companies who attended the Networking Dinner (not specific contact details due to GDPR), so these can be followed up with after the event.